Cosmos

Help people find and keep visual inspiration.

The goal is to get visitors to sign up or download the app so they keep building their own collections. Everything else on the site supports that one action.

Calm, curious, assured, understated, tasteful.

The site never shouts. The home page headline reads Find your next lamp with character, a quiet invitation and not a sales pitch. The object in the headline changes, which shows how broad the library is without any hype. Labels are short and plain, and the images do most of the talking.

Same voice, adjusted for the job.

Home page hero

Inviting and a little playful. It speaks to you directly ("your next lamp") and gives one clear action: download the app.

Feature section

Plain and instructional. Each feature is a short title and one sentence: "Search by color," "Organize your inspiration," "Hide AI."

Social proof

Confident and quiet. Logos of well-known brands speak for themselves, and curator names invite you to follow people.

Footer and legal

Neutral and functional. Careers, terms, privacy and contact need no personality.

Upscale but approachable. Editorial, like a gallery.

• Consistent: a warm off-white background, black type and a lot of white space. The images supply the color.
• Taste as a signal: a wall of logos (Aesop, Apple, Pentagram, Gucci, MoMA, A24 and more) tells visitors that people with strong taste use it.
• Respect for makers: the option to show, blur or hide AI-generated images signals that the site cares about authentic work.
• Personality: adult, calm and design-literate. Not youthful and not loud.

Students, creatives, makers and curious people.

Cosmos speaks to design students, working creatives, people planning a project at home, and brands who want to be seen. I am one of them, a design student who wants to see how professionals think about references, so I start from myself.

Me, the student researcher: I need good references quickly, I want to sort them by project, and I want to see what current taste looks like before I design my own portfolio.

The home page, in boxes.

Desktop layout. Dashed boxes are content areas, in the order they appear on the page.

Image page

What opens when you click any image. The picture stays large on the left, and the actions sit in a narrow column on the right.

Explore, where users browse, is a wall of images of different sizes in five columns, as in the collection image above. Sequence and Shop are also linked from the main navigation but are not drawn here.